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De Glasfabriek

De Glasfabriek - Image 1

The Challange

De Glasfabriek needed to communicate a complex, multi-phase development project to potential residents while maintaining visual presence during construction - with the cultural and creative edge that sets it apart from a standard construction site.

The Solution

In collaboration with Soba Studio, we developed a comprehensive communication strategy: environmental branding for the construction site, print materials for potential residents, architectural films capturing the project's vision, and phase-specific branding for distinct residential areas—all working together to tell one cohesive story.

The Case

What began as a request for construction site branding evolved into a comprehensive communication strategy. By understanding the project beyond its initial brief, we delivered a solution that didn't just cover the basics, but brought De Glasfabriek's vision to life across every touchpoint. This collaboration reflects what we do best: creating a brand experience that connects creative vision with the audience it’s meant to reach. We are proud to have played a part in the ongoing transformation of a historic industrial site into Schiedam’s most anticipated residential community.

Environmental branding

During active construction, De Glasfabriek needed to maintain a strong visual presence that informed the public while generating interest in the development.

What we did:

  • Designed construction barrier graphics that communicated project vision

  • Created entrance signage and wayfinding elements

  • Developed large-format banner designs for site perimeters

  • Produced information boards explaining development phases

  • Maintained brand consistency across all on-site materials

De Glasfabriek banner designDe Glasfabriek Wide Board

Print materials

  • Created a distinct visual identity including typography, logo designs and colour scheme

  • Developed flyers targeting specific audience segments

  • Produced booklets detailing the ENTREE residential phase

  • Created materials for housing fairs and public events

De Glasfabriek Brochure

Video production

The development team needed professional video content to showcase the project’s vision and communicate the architectural thought process behind key residential areas.

What we did:

  • Produced a mood film capturing De Glasfabriek’s vision

  • Created a focused architectural film featuring interviews with the architect and landscape designer

  • Managed complete pre-production planning and scripting

  • Executed multi-camera filming across the development site

  • Delivered final productions optimized for various platforms

Phase specific branding

As De Glasfabriek's second residential phase launched, it needed its own identity—one that told a unique story while staying connected to the overall development brand. In collaboration with Soba Studio, we developed a distinct brand for this phase.

What we did:

  • Developed naming and logo for phase 2, tailored to its target audience

  • Created conceptual brand expressions telling the phase's unique story

  • Explored visual systems including typography and colour palettes

  • Produced phase-specific marketing materials including posters and construction fences

De Glasfabriek | sixtynine.agency