The Case
What began as a website project evolved into a complete operational transformation. By understanding the business beyond its initial technology request, we delivered a solution that didn't just digitize existing processes—it fundamentally transformed how the company operates in the European cultural events market.
Mystiek Productions
Today, we function as Mystiek's marketing partner, providing ongoing support and strategic guidance. Our collaboration with Mystiek Productions shows how sixtynine.agency builds partnerships that evolve from specific services to comprehensive solutions. By addressing the complete marketing ecosystem, we've helped transform their approach to audience development and business operations.
Website Development
Our collaboration began with developing a responsive website to effectively present Mystiek's artistic offerings. We created a platform that showcased their artist roster and upcoming events while enabling future integrations with ticketing and marketing systems. This foundation established our understanding of their cultural mission and operational needs.
Email Marketing Integration
After the website launch, we identified that Mystiek had no direct communication channels with their audience, making them dependent on venues and paid advertising for promotion.
Implemented professional email marketing infrastructure
Created responsive templates for various communication types
Established list growth strategies and audience segmentation
Set up automated event announcement sequences
Integrated performance tracking for optimization
Digital Marketing Expansion
Without proper tracking systems, Mystiek couldn't connect their advertising efforts to actual ticket sales, preventing data-driven optimization.
Connected advertising platforms to a new ticketing system
Implemented conversion tracking for attribution of sales
Developed targeting based on audience interests and behaviors
Created remarketing campaigns to previous visitors
Optimized campaign budgets based on performance data
Ticketing System Transformation
The concert industry structure limited Mystiek's growth potential, with venues controlling customer data and ticketing platforms charging high fees.
Researched alternative ticketing solutions allowing data ownership
Implemented a system that reduced service fees by 90%
Established direct access to customer information
Created consistent purchase experience across events
Enabled proper marketing attribution through tracking integration
Video Production
Professional video content was needed to promote upcoming events, showcase artists and build anticipation. We can share concert videos upon request.
Filmed concerts and events at major venues across Europe
Edited performance footage optimised for multiple platforms and formats
Built reusable content library for website and email marketing
Beyond metrics, our work has given Mystiek greater independence from traditional industry constraints. They now control their customer relationships directly, make informed marketing decisions, and operate with an integrated approach across all channels.
Results and Impact
The transformation delivered measurable results:
27,000+ email subscribers collected
90% reduction in ticketing service fees
68% decrease in cost-per-acquisition
37% increase in ticket revenue